Play-PKL is Now Playly

New name. Same love for the game.

FOR IMMEDIATE RELEASE
July 17, 2025
Surf City, NJ

It all started during Covid—with a family, a few paddles, and countless games on the court. When Heidi Block noticed the lack of quality pickleball gear and digestible content, she set out to fill the gap.
 

What began as a passion project turned into a brand. That brand has turned into a community.

And now, that community is growing—and so are we.
 

We’re excited to share that Play-PKL is now Playly.
 

It’s a new name. But it’s still us.
 

Same team. Same mission. Same gear built for the game.

Why the change?

Because this brand has always been about more than just pickleball. It’s about how you move, how you connect, and how you carry yourself—on and off the court. We gave ourselves a name that reflects not just where we started—but where we’re going.

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“Playly is about the way you play the game—on the court and in life. It’s not just about competing or winning. It’s about showing up with personality and moving with confidence.”

Heidi Block, Founder & CEO
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You’ll start seeing the Playly name across our site, packaging, and social channels. You may notice both names during this transition—but it’s all part of the same journey.
 

From the beginning, you’ve shown up, cheered us on, and helped shape what Play-PKL—and now Playly—means.

Thank you for being part of this evolution.
 

We’re just getting started.
 

Let’s keep playing.

—The Playly Team